Describe the concept of social CRM and its impact on modern marketing strategies. Provide examples of how social CRM tools can be used to engage with customers on social media platforms.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Describe the concept of social CRM and its impact on modern marketing strategies. Provide examples of how social CRM tools can be used to engage with customers on social media platforms.

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