Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Detailed explanation and steps on how to create effective and ethical direct-mail and e-mail sales messages?
Expert Solution

Step 1
Ans. Introduction
Direct email marketing is an organization for email-based crusades in which independent advertisements are shipped off a targeted audience.
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