Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What is the significance of effective business messages in the context of management?
Expert Solution
Step 1: Introduction
Communication is key to company success in the information age. Management and organizational performance depend on effective written, spoken, and digital business messages. Such messages streamline processes, decision-making, and corporate harmony. Effective communication is much more crucial in management.
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