Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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explain the six elements of marketing communications.
Expert Solution
Step 1- Introduction
The six elements of marketing communication are 1.Advertising
2.Digital marketing
3.direct marketing
4. personal selling
5.public relations
6.sales promotion.
These are discussed as follows-
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Follow-up Question
What is marketing communication and what is the purpose of it?
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