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Business

Marketing

is included in the category of support media because its color, design, and sl A. Packaging

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:_____ is included in the category of support media because its color, design, and shape have been known to affect brand perceptions among consumers. - A. Packaging - B. Billboards - C. Aerial advertising - D. Transit advertising

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