Customers now have the option of using two distinct categories of online services thanks to the proliferation of online applications. So, what makes one of these services stand out from the rest?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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Customers now have the option of using two distinct categories of online services thanks to the proliferation of online applications. So, what makes one of these services stand out from the rest?

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