multichannel and omnichannel in terms of 5 stages of customer journey . How can you use omnichannel to enhance the customer journey, in terms of omnichannel

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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. Differences between multichannel and omnichannel in terms of 5 stages of customer journey . How can you use omnichannel to enhance the customer journey, in terms of omnichannel?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing