Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Services and products are similar in a number of ways, especially intangibility and perceived benefits.
true or false?
Expert Solution
Step 1
Product and service - In the business environment, companies offer products and services to customers to achieve their objectives while satisfying customer needs and wants. Intangibility and perceived benefits are the characteristics of products and services based on which both are compared or distinguished.
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