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Do you believe that using social media could help in connecting and building relationships with customers? Defend your answer.

Do you believe that using social media could help in connecting and building relationships with customers? Defend your answer.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Do you believe that using social media could help in connecting and building relationships with customers? Defend your answer.
Expert Solution
Step 1

Before launching a product into the market, it is the major responsibility of the manager or the company management to take into consideration the different aspects of the products in order to attract customers. The various available mediums to reach customers should be considered.

The other main goal or the main objective of any kind of business organization is to identify and meet the needs and wants of the customers in order to meet the business expansion. This is done by a thorough understanding of customer behavior.

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