By making reference to the terms: source, message and receiver factors, choose an advertisement or commercial and discuss why it might be very successful in persuading the consumer to change their behavior (or purchase something that they do not need).

By making reference to the terms: source, message and receiver factors, choose an advertisement or commercial and discuss why it might be very successful in persuading the consumer to change their behavior (or purchase something that they do not need).

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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By making reference to the terms: source, message and receiver factors, choose an
advertisement or commercial and discuss why it might be very successful in persuading
the consumer to change their behavior (or purchase something that they do not need).

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