The mass Media is an influencer in society with a goal of attracting large audiences and extending a considerable amount of influence. Consider the newspaper, cell-phones, telegraphs, Facebook, Twitter, magazines, journals, computers, television, just to name a few.  Some of these are certainly more effective than others as influencers. All, we depend on to varying degrees. An advertisement on television can influence a person to purchase an item based on the appeal of the the item, regardless if it is needed  or not. A  message obtained from facebook  may cause a person to pass the information on as "truth" and later find out that it is not.  What do you feel is the most effective mass media communication in our society today?     Why did you select this mass media communication approach? Although you think this is the most effective mass media communication, what are some of the problem areas with this method of communication?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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 The mass Media is an influencer in society with a goal of attracting large audiences and extending a considerable amount of influence. Consider the newspaper, cell-phones, telegraphs, Facebook, Twitter, magazines, journals, computers, television, just to name a few.  Some of these are certainly more effective than others as influencers. All, we depend on to varying degrees.

An advertisement on television can influence a person to purchase an item based on the appeal of the the item, regardless if it is needed  or not. A  message obtained from facebook  may cause a person to pass the information on as "truth" and later find out that it is not.

 What do you feel is the most effective mass media communication in our society today?    

Why did you select this mass media communication approach?

Although you think this is the most effective mass media communication, what are some of the problem areas with this method of communication?

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