Please select an influencer, introduce the influencer briefly, and discuss/analyze the influencer you have selected based on the criteria listed below: Likability or appeal for the target audience Authenticity/Passion Ability to engage with audience (you can give examples!) Visibility (also identify and discuss the platforms that your influencer uses) Effectiveness (have the companies that have worked with this influencer benefitted?) Anything else that you consider particularly relevant!
Influencers on social media are seen as one of the most significant, and at the same time controversial, developments in marketing in recent years. Companies have flocked to influencers to increase their visibility and access to Millennials and more recently, Gen Z consumers. Influencers have a unique power to inform, remind and persuade their followers. Their effectiveness for advertising products and services, however, is also often debated and questioned.
Please select an influencer, introduce the influencer briefly, and discuss/analyze the influencer you have selected based on the criteria listed below:
- Likability or appeal for the target audience
- Authenticity/Passion
- Ability to engage with audience (you can give examples!)
- Visibility (also identify and discuss the platforms that your influencer uses)
- Effectiveness (have the companies that have worked with this influencer benefitted?)
Anything else that you consider particularly relevant!
Branding is the process of creating a strong and positive perception of a company in the minds of customers. For example, if a customer feels that the products of the company are qualitative ones then the customer is said to have a positive perception of the company.
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