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What are the impacts of Aesthetics & Visual Fluency in Consumer's Buying Decision? And examples for each impacts.
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- Debate whether or not Coca-Cola is deliberately tryingto deceive consumers into believing that Vitaminwater isa healthy alternative to soda. Which psychological factoris most affected by the product name and ad claims andmight influence consumers to purchase this product?LIST DOWN POSSIBLE PRODUCTS THAT ANSWER THE NEED IN EACH CATEGORY BASED ON LIFESTYLE:- How people live- How people work- How people play- How people invest- How people dieUnderstanding of the consumer decision process is very important for marketers. They can create / modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one.What are the implications of different steps of consumer decision process for the marketers?
- The traditional marketing strategy of selling sunscreen to customers vacationing on the beach is an example of how consumers' decisions. factors influence O cultural O economic O situational O psychologicalWhat is Category killer?What is the critically assess the impact of personal factors on the consumer buying decision process. Explain in details.