Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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how brands can increase involvement with customers,use examples
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Outline how brands can increase involvement with customers,link the brand to hedonic needs,distinctive or novel ways,use celebrities,tell a story, build a relationship
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