How retailers can use the right scents to encourage purchasing?

Q: How far leveraging secondary associations can create problems for brands?

A: Let us first know about what are primary brand associations. Primary brand associations relate to…

Q: Can you give me a hint how you can use celebrity status of a brand (like designed by celebrity) to…

A: Influencers and celebrities are nowadays becoming the face of social media almost each and every…

Q: So how would stores use the right scents to tempt shoppers to spend?

A: Marketers have been using the scents, fragrances & diffusers to influence customers into making…

Q: Have some brands' positioning and overall marketing strategy gone through significant changes due to…

A: Marketing strategy: Marketing strategy refers to the various strategies adopted by a company or a…