Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Can you give me a hint how you can use celebrity status of a brand (like designed by celebrity) to promote the brand?
Expert Solution

Introduction
Influencers and celebrities are nowadays becoming the face of social media almost each and every platform either it is a podcast or TV show even all over the internet:
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