Explain the types of content marketing and main topics that will be used for the iShirt social media campaign and how you plan to source the content.
Explain the types of content marketing and main topics that will be used for the iShirt social media campaign and how you plan to source the content.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the types of content marketing and main topics that will be used for the iShirt social media campaign and how you plan to source the content.
Expert Solution
Step 1: Introduction
The iShirt social media campaign will focus on product spotlights, fashion trends, customer stories, and behind-the-scenes content by utilising a variety of content marketing types such as imagery, video, infographics, blog posts, and social media contests and giveaways. Content will come from the iShirt team, partnerships, and user-generated content.
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