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The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating,making friends and being around people become more open and comfortable. . Objectives: Primary objective, and any secondary objectives of the campaign • Target Market(s) • Target market breakdown • Description of your ideal customer(s) • Positioning Statement • Media Strategy • The media mix How each channel will be utilized Justification of each channel

The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating,making friends and being around people become more open and comfortable. . Objectives: Primary objective, and any secondary objectives of the campaign • Target Market(s) • Target market breakdown • Description of your ideal customer(s) • Positioning Statement • Media Strategy • The media mix How each channel will be utilized Justification of each channel

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating ,making friends and being around people become more open and comfortable. • Objectives: Primary objective, and any secondary objectives of the campaign • Target Market(s) . Target market breakdown • Description of your ideal customer(s) Positioning Statement Media Strategy • The media mix How each channel will be utilized • Justification of each channel
Transcribed Image Text:The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating ,making friends and being around people become more open and comfortable. • Objectives: Primary objective, and any secondary objectives of the campaign • Target Market(s) . Target market breakdown • Description of your ideal customer(s) Positioning Statement Media Strategy • The media mix How each channel will be utilized • Justification of each channel
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