The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating ,making friends and being around people become more open and comfortable. • Objectives: Primary objective, and any secondary objectives of the campaign • Target Market(s) . Target market breakdown • Description of your ideal customer(s) Positioning Statement Media Strategy • The media mix How each channel will be utilized • Justification of each channel

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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I need the correct answers to this practice project I found online please 

*Coming up with a advertising plan *

The product name: Al Doll Sarah
Company name: Sarah Al's
Purpose of product: to help shy kids who have difficulty communicating ,making friends and
being around people become more open and comfortable.
• Objectives: Primary objective, and any secondary objectives of the campaign
• Target Market(s)
.
Target market breakdown
• Description of your ideal customer(s)
Positioning Statement
Media Strategy
• The media mix
How each channel will be utilized
• Justification of each channel
Transcribed Image Text:The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating ,making friends and being around people become more open and comfortable. • Objectives: Primary objective, and any secondary objectives of the campaign • Target Market(s) . Target market breakdown • Description of your ideal customer(s) Positioning Statement Media Strategy • The media mix How each channel will be utilized • Justification of each channel
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