Your company's marketing manager implements the company's new marketing strategy and tactics on the market. What types of information does your marketing manager need to monitor to judge the plan's implementation success and strategic effectiveness ? a. human resources numbers, company budget, competitor campaigns b. profits, customer relations, sales information, and competitor reactions c. administrative costs, billing procedures, customer complaints, worker turnover rates Please explain why you chose A,B or C
Your company's marketing manager implements the company's new marketing strategy and tactics on the market. What types of information does your marketing manager need to monitor to judge the plan's implementation success and strategic effectiveness ? a. human resources numbers, company budget, competitor campaigns b. profits, customer relations, sales information, and competitor reactions c. administrative costs, billing procedures, customer complaints, worker turnover rates Please explain why you chose A,B or C
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your company's marketing manager implements the company's new marketing strategy and tactics on the market. What types of information does your marketing manager need to monitor to judge the plan's implementation success and strategic effectiveness ?
a. human resources numbers, company budget, competitor campaigns
b. profits, customer relations, sales information, and competitor reactions
c. administrative costs, billing procedures, customer complaints, worker turnover rates
Please explain why you chose A,B or C
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