According to the five step model of the marketing process, which of the followingis the final step in creating value for customers?O a. Building profitable relationship and creating customer delightO b.Constructing an integrated marketing program that delivers superiorvalueO c.Understanding the marketplace and customer needsO d. Capturing value from customers to create profit and customer equityWhen the company focuses on constantly improving the product, this is anexample ofO a. integrated marketing programO b.market offeringO c.marketing myopiaO d. product conceptSwatch watch, chocolate and fitness equipment are.O a. ServiceO b. Needso c. MyopiaOd. Wants

Marketing Process is consolidated process which consists of various steps taken by an organization:-…

Answered: According to the five step model of the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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