Which of the following most likely represents thereason firms attempt to implement sound marketingprinciples (i.e., the process of creating, distributing,promoting, and pricing goods and services) as part oftheir overall strategic direction? In other words,sound marketing techniques:Help the firm explain to potential customersAwhy they must charge such high prices.Help the firm lower their transportationBcosts.Help the firm facilitate satisfying exchangeswith their most valued customers, which inturn, promotes long term profitablerelationships with this same group.Help the firm develop more effectiveDadvertising campaigns.

Sound marketing strategy is a strategy to earn maximum profits in the business .The marketing plan…

Answered: Which of the following most likely…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Who are your target market when you have a delivery service business? Please provide a rationale reason why you chose them?
In the context of software product marketing, explain the differences between inbound and outbound marketing strategies.
explain the pros and cons of price regulation in online streaming?
Marketers today have a variety of different marketing channels to use to promote and reach their target market. These channels are divided into two categories: traditional marketing and digital marketing. Select one of your favorite brands and discuss the channels they are using. Be sure to include: Name of brand Industry Examples and descriptions of traditional channels used by this brand Examples and descriptions of digital channels used by this brand What do you think the strategy is for the brand?
After recognizing the importance and differences of industrial, reseller, government, and non-profit markets, describe in detail the distinguishing factors in the purchasing behavior of these markets. Which specific behaviors distinguishes them clearly from the ultimate consumer purchaser" Explain.
Why should a retailer be concerned with building a sustainable competitive advantage? a. The competition's advantage will stimulate the retailer's market b. It could result in long-term profitability O c. It is the final step in developing the retail strategy d. It could affect merchandise planning e. They should not as other retailers would just duplicate the efforts
Physical distribution firms include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods. Select one: True False
A distributor for Celanese Chemical Company stores large quantities of chemicals, blends these chemicals to satisfy the requests of customers, and delivers the blends to a customer’s warehouse within 24 hours of receiving an order. What utili- ties does this distributor provide?
How can an indirect buyer effectively use performance-based logistics or service-levelagreements to control the costs of procuring services?
asap
A large number of food delivery apps have become popular across the US in recent years and especially during the pandemic, with Grubhub, EatStreet, Uber Eats and possibly others operating in Lawrence.Imagine you are starting up your own service to challenge those companies in Lawrence only. Come up with one specific thing you could do to compete with them, specifically considering the obstacle that “they were here first”. It can be either a unique feature of your service, a promotional technique, or both. Explain why whatever you propose goes beyond just making your own service attractive, but also allows you to establish long-term competitive advantage in a market currently controlled by other companies.
potify is a Swedish audio streaming and media services provider. Uber is a transportation network company, well-known for its ride-hailing taxi app. It has no human operators taking bookings. Spotify and Uber are two companies that have partnered to provide stereo control to Uber customers. Not every Spotify consumer uses Uber, nor does every Uber rider have a Spotify account. The current strategy allows each company to pursue prospects from the other’s existing customer base, all while continuing to promote both products. The current strategy adopted by the company is ___________________. Select one: a. Licensing agreement b. Strategic Alliance c. Joint Venture d. Export-import

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS