Which of the following most likely represents the reason firms attempt to implement sound marketing principles (i.e., the process of creating, distributing, promoting, and pricing goods and services) as part of their overall strategic direction? In other words, sound marketing techniques: Help the firm explain to potential customers A why they must charge such high prices. Help the firm lower their transportation B costs. Help the firm facilitate satisfying exchanges with their most valued customers, which in turn, promotes long term profitable relationships with this same group. Help the firm develop more effective D advertising campaigns.
Which of the following most likely represents the reason firms attempt to implement sound marketing principles (i.e., the process of creating, distributing, promoting, and pricing goods and services) as part of their overall strategic direction? In other words, sound marketing techniques: Help the firm explain to potential customers A why they must charge such high prices. Help the firm lower their transportation B costs. Help the firm facilitate satisfying exchanges with their most valued customers, which in turn, promotes long term profitable relationships with this same group. Help the firm develop more effective D advertising campaigns.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Which of the following most likely represents the
reason firms attempt to implement sound marketing
principles (i.e., the process of creating, distributing,
promoting, and pricing goods and services) as part of
their overall strategic direction? In other words,
sound marketing techniques:
Help the firm explain to potential customers
A
why they must charge such high prices.
Help the firm lower their transportation
B
costs.
Help the firm facilitate satisfying exchanges
with their most valued customers, which in
turn, promotes long term profitable
relationships with this same group.
Help the firm develop more effective
D
advertising campaigns.
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