Marketers today have a variety of different marketing channels to use to promote and reach their target market. These channels are divided into two categories: traditional marketing and digital marketing. Select one of your favorite brands and discuss the channels they are using. Be sure to include: Name of brand Industry Examples and descriptions of traditional channels used by this brand Examples and descriptions of digital channels used by this brand What do you think the strategy is for the brand?

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Q: Explain the role of distribution channels?

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Distribution

Distribution is the process of making a product or service available to consumers. It is a component of the marketing mix which facilitates the movement of goods and services from the seller and buyer to the end consumer. This includes direct selling, where a company sells its products directly or by the means of intermediaries such as wholesalers, retailers, distributors, and other third parties to facilitate distribution.