Marketers today have a variety of different marketing channels to use to promote and reach their target market. These channels are divided into two categories: traditional marketing and digital marketing. Select one of your favorite brands and discuss the channels they are using. Be sure to include: Name of brand Industry Examples and descriptions of traditional channels used by this brand Examples and descriptions of digital channels used by this brand What do you think the strategy is for the brand?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Marketers today have a variety of different marketing channels to use to promote and reach their target market. These channels are divided into two categories: traditional marketing and digital marketing. Select one of your favorite brands and discuss the channels they are using. Be sure to include: Name of brand Industry Examples and descriptions of traditional channels used by this brand Examples and descriptions of digital channels used by this brand What do you think the strategy is for the brand?
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