Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Explain the various channel strategies that marketers use.
Expert Solution
Step 1
In the growing world of technologies, businesses and the globalization, the involvement of channel intermediaries became some of the most sought-after ways of selling to enhance the reach and reduce the workload.
There are 5 distinct and well-renowned channel strategies, they are:
- Retail & E-commerce
- SEM (Search Engine Optimization)
- Social Media Marketing
- E-Mail Marketing
- Public Relations and marketing partners.
Let us discuss further about the above mentioned strategies in the next step.
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Solved in 3 steps
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