Explain the various channel strategies that marketers use.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the various channel strategies that marketers use.

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Step 1

In the growing world of technologies, businesses and the globalization, the involvement of channel intermediaries became some of the most sought-after ways of selling to enhance the reach and reduce the workload.

There are 5 distinct and well-renowned channel strategies, they are:

  • Retail & E-commerce
  • SEM (Search Engine Optimization)
  • Social Media Marketing 
  • E-Mail Marketing
  • Public Relations and marketing partners.

Let us discuss further about the above mentioned strategies in the next step.

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