You work for a tour operator who is creating an integrated marketing campaign in order to promote their Italy packages and increase sales. Please answer the following analysis questions: Explain the concept of integrated marketing communications (IMC): what is an IMC and why it is it important Provide three different marketing strategies (advertising campaigns) that you could deploy for the above-given tour operator example

You work for a tour operator who is creating an integrated marketing campaign in order to promote their Italy packages and increase sales. Please answer the following analysis questions: Explain the concept of integrated marketing communications (IMC): what is an IMC and why it is it important Provide three different marketing strategies (advertising campaigns) that you could deploy for the above-given tour operator example

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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