You work for a tour operator who is creating an integrated marketing campaign in order to promote their Italy packages and increase sales. Please answer the following analysis questions: Explain the concept of integrated marketing communications (IMC): what is an IMC and why it is it important Provide three different marketing strategies (advertising campaigns) that you could deploy for the above-given tour operator example
You work for a tour operator who is creating an integrated marketing campaign in order to promote their Italy packages and increase sales. Please answer the following analysis questions: Explain the concept of integrated marketing communications (IMC): what is an IMC and why it is it important Provide three different marketing strategies (advertising campaigns) that you could deploy for the above-given tour operator example
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You work for a tour operator who is creating an integrated marketing campaign in order to promote their Italy packages and increase sales. Please answer the following analysis questions:
- Explain the concept of integrated marketing communications (IMC): what is an IMC and why it is it important
- Provide three different marketing strategies (advertising campaigns) that you could deploy for the above-given tour operator example
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