Explain the concept of integrated marketing communication (IMC): what is an IMC and why it is important Provide three different marketing strategies (advertising campaigns) that could deploy for the above given tour operator example
Explain the concept of integrated marketing communication (IMC): what is an IMC and why it is important Provide three different marketing strategies (advertising campaigns) that could deploy for the above given tour operator example
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
You work for a tour company who is creating an integrated marketing campaigns in order to promote the Italy packages and increase sales. Please answer the following analysis questions:
Explain the concept of integrated marketing communication (IMC): what is an IMC and why it is important
Provide three different marketing strategies (advertising campaigns) that could deploy for the above given tour operator example
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