AIRBNB do research on the industry that your company competes in, analyzing the elements in the industry environment facing both your company and its competitors. Write a brief assessment for Threat of New Entrants of the industry forces based on your research.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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do research on the industry that your company competes in, analyzing the elements in the industry environment facing both your company and its competitors.

Write a brief assessment for Threat of New Entrants of the industry forces based on your research.

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In the Porter's five forces model, five environmental forces are studied to analyze whether a particular industry is competitive enough to start or continue business in it. It helps the company to know to possible risks and then decide upon strategies to respond to such risks and competition.

In the Porter's five forces model, the five factors which are studied to determine competition in an industry are the Threat of new entrants, Bargaining power of Buyers, Bargaining power of Suppliers, Threat of Substitutes and the Industry Rivalry. These five factors have different implications.

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