HSN has successfully integrated its marketing efforts by establishing a presence on television, the World Wide Web and most recently hand held devices using Smartphone applications. By streaming live video across all three platforms, HSN’s customer base receives a constant message and has access whenever and wherever they want it! The company started on television as a “products seeking people” initiative. Today with the integration of the web and handheld applications, HSN has successfully adapted its marketing communication by offering a “people seeking products” venue for customers. The three screens have been integrated into a communication that is seamless for shoppers. HSN live feeds provide a visual for products in action as well as celebrity content like Wolfgang Puck cooking with tools that are for sale. The customer sees the product being used in a demonstration and gets a new recipe! The HSN demonstrations can even be seen on YouTube and accessed through social networking sites like Facebook and Twitter. Discussion Question #1: How does HSN support an integrated marketing communications effort? Discuss.
HSN has successfully integrated its marketing efforts by establishing a presence on television, the World Wide Web and most recently hand held devices using Smartphone applications. By streaming live video across all three platforms, HSN’s customer base receives a constant message and has access whenever and wherever they want it! The company started on television as a “products seeking people” initiative. Today with the integration of the web and handheld applications, HSN has successfully adapted its marketing communication by offering a “people seeking products” venue for customers. The three screens have been integrated into a communication that is seamless for shoppers. HSN live feeds provide a visual for products in action as well as celebrity content like Wolfgang Puck cooking with tools that are for sale. The customer sees the product being used in a demonstration and gets a new recipe! The HSN demonstrations can even be seen on YouTube and accessed through social networking sites like Facebook and Twitter. Discussion Question #1: How does HSN support an integrated marketing communications effort? Discuss.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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HSN has successfully integrated its marketing efforts by establishing a presence on television, the World Wide Web and most recently hand held devices using Smartphone applications. By streaming live video across all three platforms, HSN’s customer base receives a constant message and has access whenever and wherever they want it! The company started on television as a “products seeking people” initiative. Today with the integration of the web and handheld applications, HSN has successfully adapted its marketing communication by offering a “people seeking products” venue for customers. The three screens have been integrated into a communication that is seamless for shoppers. HSN live feeds provide a visual for products in action as well as celebrity content like Wolfgang Puck cooking with tools that are for sale. The customer sees the product being used in a demonstration and gets a new recipe! The HSN demonstrations can even be seen on YouTube and accessed through social networking sites like Facebook and Twitter.
Discussion Question #1: How does HSN support an integrated marketing communications effort? Discuss.
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