Mobile marketing involves any type of marketing message—voice, text, image, or video—delivered to a handheld device such as a cell phone, iPhone, or BlackBerry. Although still in its infancy in the United States, mobile marketing has grown rapidly in other countries. Learn more about mobile marketing and discuss the current applications and the potential for future applications in the travel and hospitality industries.

Q: Discuss and explain the 4 mobile marketing objectives as follows: Increase brand awareness,…

A: A dynamic digital approach called mobile marketing focuses on reaching people by means of mobile…

Q: Why do businesses, particularly those in the hotel and tourist industries, embrace digital…

A: The term "marketing" covers a broad range of activities used to advertise and entice customers to…

Q: The principle of IMC is that an organization’s marketing communications are more effective when they…

A: IMC is an acronym for Integrated Marketing Communications, which combines marketing communication…

Q: brands measure the effectivenes ective, what are benefits and dra

A: IMC or the integrated marketing strategy is the technique which aligns various communication…

Q: Explain the concept of integrated marketing communication (IMC): what is an IMC and why it is…

A: IMC is the process of combining marketing communication components including such public relations,…

Q: Mobile commerce (m-commerce) takes place via a smartphone or tablet instead of a desktop or laptop…

A: M-commerce (mobile commerce) refers to the purchase and sale of products and services through…

Q: Briefly describe the disadvantages of Word of mouth promotion.

A: Word of mouth is an informal promotion strategy in order to create consumer awareness regarding…

Q: Analyse the effectiveness of digital marketing channels in reaching and engaging target audiences.…

A: Organizations function in an environment where the changes keep occurring. Customer preferences also…

Q: For your Communication / promotion program, include the following: Tagline for the global…

A: Promotion- Promotion is a marketing technique that is employed as a tactic to establish…

Q: Describe an example of viral marketing that you have experienced.

A: Introduction to Viral Marketing:Viral marketing is a marketing strategy that leverages social…

Q: Marketers today have a variety of different marketing channels to use to promote and reach their…

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Q: Identify one advantage and one disadvantage when we consider all types of retailers

A: The reach of the internet amplified with the increased penetration of the mobile phones. A consumer…

Q: Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or…

A: A marketing strategy is the structure and network of decisions and actions that the business people…

Q: Briefly describe the disadvantages of Word of mouth promotion.

A: Word of mouth marketing or promotion refers to the type of marketing where satisfaction with a…