Mobile marketing involves any type of marketing message—voice, text, image, or video—delivered to a handheld device such as a cell phone, iPhone, or BlackBerry. Although still in its infancy in the United States, mobile marketing has grown rapidly in other countries. Learn more about mobile marketing and discuss the current applications and the potential for future applications in the travel and hospitality industries.

Mobile marketing involves any type of marketing message—voice, text, image, or video—delivered to a handheld device such as a cell phone, iPhone, or BlackBerry. Although still in its infancy in the United States, mobile marketing has grown rapidly in other countries. Learn more about mobile marketing and discuss the current applications and the potential for future applications in the travel and hospitality industries.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 3DYMP

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