James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the COVID 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an e-marketing plan to do so. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market. Why the owner is considering using e-marketing. What are the benefits? Analyse and explain why the following e-marketing strategies is useful: content marketing, email marketing, mobile marketing, online advertising and social media engagement. Discuss how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the COVID 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an e-marketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
Why the owner is considering using e-marketing. What are the benefits?
Analyse and explain why the following e-marketing strategies is useful: content marketing, email marketing, mobile marketing, online advertising and social media engagement.
Discuss how you would manage ethical and legal issues in the digital environment.
Trending now
This is a popular solution!
Step by step
Solved in 1 steps
