Internet Marketing Please be sure to use practical and real examples to explain. Imagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers; B) outline and justify the objectives you would set for a digital strategy designed to combat these threats. ZARA, is a Spanish apparel retailer based in Spain.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Internet Marketing

Please be sure to use practical and real examples to explain.

  1. Imagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers; B) outline and justify the objectives you would set for a digital strategy designed to combat these threats.

ZARA, is a Spanish apparel retailer based in Spain.

 

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