What kinds of marketing channel functions can be performed over the Internet? WhyCan marketers ignore distribution and supply chain management? Why or why not?

Answered: What kinds of marketing channel…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

What kinds of marketing channel functions can be performed over the Internet? Why

Can marketers ignore distribution and supply chain management? Why or why not?

Expert Solution

overview

1. Individuals utilized prefer direct marketing, such as mailings, or indirect distribution means, such as t.v, in the earlier days. Tailored web marketing, emailing, blogs, and seminars are amongst the foremost prominent styles of marketing platforms.

Nowadays. In any case, the population and impact of all these relative market share varies. Your channels of distribution aimed at the global marketplace can vary out of these aimed at the market place, and then on.