20Which of the following represents good marketing? Trying to sell goods or services which do not offer any value to customers Offering value to customers at the expense of profit for the company Yielding a positive value for the consumer and a profitable transaction for the company Making an offering that encourages poor choices so consumers will buy again Focusing on production because increased supply will drive up demand 21Typically once a company has decided what business it is in and expressed that in a mission statement, the firm then develops a _____ Question 21 options: logo marketing plan vision corporate strategy brand name 22ead time is closely related to: Question 22 options: promotional pricing communications demand forecasting marketing mix implementation distribution sourcing forecasting
20Which of the following represents good marketing?
Trying to sell goods or services which do not offer any value to customers
Offering value to customers at the expense of profit for the company
Yielding a positive value for the consumer and a profitable transaction for the company
Making an offering that encourages poor choices so consumers will buy again
Focusing on production because increased supply will drive up demand
21Typically once a company has decided what business it is in and expressed that in a mission statement, the firm then develops a _____
Question 21 options:
logo
marketing plan
vision
corporate strategy
brand name
22ead time is closely related to:
Question 22 options:
promotional pricing communications
demand forecasting
marketing mix implementation
distribution sourcing forecasting
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