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A company calls itself reliable and competent in all of its advertising, but its equipment breaks down, and its shipping department is always slow and unreliable in filling orders on time. It's company logo focuses on warmth and joy instead of capability. This is specifically an example of: what happens when you use a product-oriented mission statement a failure of integrated marketing communications O a bad way to build brand equity an issue of logistics none of the above

A company calls itself reliable and competent in all of its advertising, but its equipment breaks down, and its shipping department is always slow and unreliable in filling orders on time. It's company logo focuses on warmth and joy instead of capability. This is specifically an example of: what happens when you use a product-oriented mission statement a failure of integrated marketing communications O a bad way to build brand equity an issue of logistics none of the above

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A company calls itself reliable and competent in all of its advertising, but its equipment breaks down, and its shipping department is always slow and unreliable in filling orders on time. It's company logo focuses on warmth and joy instead of capability. This is specifically an example of: what happens when you use a product-oriented mission statement O a failure of integrated marketing communications O a bad way to build brand equity an issue of logistics none of the above
Transcribed Image Text:A company calls itself reliable and competent in all of its advertising, but its equipment breaks down, and its shipping department is always slow and unreliable in filling orders on time. It's company logo focuses on warmth and joy instead of capability. This is specifically an example of: what happens when you use a product-oriented mission statement O a failure of integrated marketing communications O a bad way to build brand equity an issue of logistics none of the above
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