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Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The "Close your rings" series of ads for the Apple Watch focuses on different people doing a variety of activities. As the users exercise, run, or walk, the rings "close" thereby helping ad appeal. ensure that they get in a certain amount of physical activity each day. This is a good illustration of using al OA. Health OB. Fear O C. Vanity OD. Profit
Transcribed Image Text:The "Close your rings" series of ads for the Apple Watch focuses on different people doing a variety of activities. As the users exercise, run, or walk, the rings "close" thereby helping ad appeal. ensure that they get in a certain amount of physical activity each day. This is a good illustration of using al OA. Health OB. Fear O C. Vanity OD. Profit
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