Select any organization that you and your group find to be of interest. What product or service do they offer?  [Highly recommend that you choose one from the companies and products you all wrote about in Module 4!] Discuss the product/service base knowledge within your group.   How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard.  Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.