Answered: Customer service is one of the primary…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

See similar textbooks

Similar questions

Elucidate the factual notion, that Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Therefore, describe market penetration strategies and in the process discuss in details the pros and cons of market penetration.
"What is the significance of customer service in the context of marketing, and how does it contribute to the overall success of a business?"
What is the purpose of a marketing plan for a company or a product/service? What do you think about each step of the marketing plan? Select one of the steps of the marketing plan and provide your explanation.
Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization’s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization’s mission statement. What recommendations would you make to better align the organization’s marketing strategy with its mission?
Measuring customer satisfaction is an important element of customer empowerment. In light of this, describe how marketing managers can use customer satisfaction survey results, to enhance their products and services?
As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database,evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?
Describe the three important marketing concepts you learned about in this course. Explain why these concepts will be useful to you in your current or future position.
An important part of every company's marketing strategy is enhancing and improving customer retention and loyalty. It's important to explain why, and provide two examples of firms that use this strategy.
In a competitive marketplace, successful companies understand that they cannot serve all buyers. Using examples, discuss how such a company can develop a customer driven marketing strategy.
What is customer relationship management (CRM)? How are firms integrating this information into their marketing and general business practices?
Describe further the difference of Subway Fast food resto from the competition. Please also select an attribute important to the consumers (you are also a customer) and elaborate why you use this product or avail this service. Provide a particular target market and elaborate why they are the appropriate segment to target to. Explain well if what you think is the value proposition of your chosen product or service.
I need answer as soon as possible I'll upvote your answer

SEE MORE QUESTIONS

Recommended textbooks for you

Marketing

ISBN:

9780357033791

Author:

Pride, William M

Publisher:

South Western Educational Publishing

Marketing

ISBN:

9780357033791

Author:

Pride, William M

Publisher:

South Western Educational Publishing

SEE MORE TEXTBOOKS

Customer service is one of the primary objectives of a marketing department. Do you agree with the above statement? Provide examples to support your answer.