Answered: Customer service is one of the primary…

Customer service is one of the primary objectives of a marketing department. Do you agree with the above statement? Provide examples to support your answer.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: An important part of every company's marketing strategy is enhancing and improving customer…

A: Customer retention management is the act of keeping in touch with existing customers in order to…

Q: Select any organization that you and your group find to be of interest. What product or service do…

A: The FMCG market is a huge market with tough competition. These brands offer day-to-day products…

Q: Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive…

A: Marketing plan is necessary for the growth and success of business. In marketing plan we need to…

Q: How does a company go about "marketing" its products or services?

A: Different companies use different marketing techniques before launching their products such as…

Q: Discuss these three objectives: obtaining an MBA in Marketing Becoming a professional in the…

A: Creating and adapting to the best work of professional goals is what career planning is about. It…

Q: Let's pretend you've been tasked with creating a customer-performance scorecard for the toy division…

A: Customer Performance Card A picture of your company's customer satisfaction, marketing, sales…

Q: You have been asked by a client company to segment the ice cream market. Use at least three…

A: Challenges associated with the market segmentation: 1. The customers are limited in each specific…

Q: Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place,…

A: The marketing mix comprises the four elements of product price place and promotion which will help…

Q: Explain the overall objective of customer relationship management and the stages that customers are…

A: Customer Relationship Management can be described as the process of collecting and analyzing the…

Q: Describe the concept of customer segmentation in CRM. How can advanced analytics and machine…

A: Please find the answer below.CUSTOMER SEGMENTATION:The practice of segmenting a company's consumers…

Q: Marketing segmentation has been described both as a demand analysis and as a business strategy.…

A: You may use market segmentation to help you define and appreciate your target demographics and ideal…

Q: Discuss the significance of marketing math in overall marketing success. Provide an example that…

A: Marketing is a process to create customers and brand value for the company. It helps in creating…

Q: Complete the following information about the organization and products and/or services you will…

A: Thank you student for your question. According to my understanding, I am answering the definitions…

Q: Which objective might be suitable if target customers already have positive attitudes about firm's…

A: Marketing mix is a method or technique to introduce a new product in the market to its customers. An…

Q: We all realize that the marketing mix has at its center the customer and the four Ps: product,…

A: Marketing Mix is a combination of marketing tools that a company uses of satisfy their target…

Question

Customer service is one of the primary objectives of a marketing department. Do you agree with the above statement? Provide examples to support your answer.

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1: Customer Satisfaction and Loyalty

VIEW

Step 2: Brand Reputation

VIEW

Solution

VIEW

Step by step

Solved in 3 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

Distinguish clearly between a marketing strategy and a marketing plan. If a firm has a really good strategy, does it need to worry about developing a written plan?
Pretend you are the new Marketing Director for the Montgomery Biscuits, local minor league baseball team. Explain to your GM what marketing is and its role in the overall success of the organization. Give examples and be specific.
Customers seek to optimize perceived value. There are several components of value that can be provided via the marketing mix elements. Propose specific product, price, distribution, and promotion strategies for your organization’s offer that could produce a higher perceived value (total value) for the target audience. Justify the value components you used to design a high-value overall strategy.
Please answer the question as much as detail possible with example. Think of a restaurant service you currently have. In your opinion, how effective is the restaurant in managing the elements of the service marketing mix? Based on your experience explain it.
You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University…
In regards to customer relationship management (CRM) systems, what are some of the most important ideas that food market organizations should keep in mind?
Describe In-N-Out in terms of the value it provides for customers.
Identify the 4 Ps of marketing, According to the Business Plans Handbook VOL. 53, Chicken Coop Business, Chic Chicks Custom Coops is a custom chicken coop business in Denton, Georgia. The business makes and sells a variety of chicken coops, and also sells a limited selection of chicken coop accessories. What are the four elements of the marketing mix (the 4 Ps) as described in this business plan. what is the value that the organization delivers to its customers?
Critically discuss marketing analytics and how they are used. Give examples to support your answer.
Identify the 4 Ps of marketing, according to the Business Plans Handbook VOL. 15, Comedy Corner is a new live entertainment venue in East Lansing, Michigan, offers interactive, spontaneous comedy, appealing to college students and young adults seeking entertainment. In this business plan, what are the four elements of the marketing mix (the 4 Ps) as described in this business plan? What is the value that the organization delivers to its customers?
As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database,evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?
Many businesses find it challenging to integrate a customer-based marketing strategy into their Web site designs because they lack the necessary resources. Outline what an organization may do to overcome the challenges that it is facing and why this is a tough situation.