As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database, evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?
As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database, evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database.
Write a proposal justifying what information you would hold on the database,
evaluate the benefits it would deliver and explain how you would maintain this data.
What are the legal and regulatory issues in managing the database?
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