Select the correct response next to the matching statement(CLO-2).Which buying center participant - a buyer, decider, gatekeeper, influencer, or user-is most likely to make the following statements?"I'll place the order first thing tomorrow"Answer 1"Without an appointment, no sales rep gets to see Mr. Johnson".Answer 2"I specified the bonding agent on another job and it worked for them".Answer 3"Okay, it is a deal-we'll buy it".Answer 4"This bonding agent better be good".Answer 5"I don't see any reason why we can't use this bonding agent on the next job"

Introduction: Most of the time, the buying center is also known as the "decision-making unit." The…

Answered: Select the correct response next to the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Select the correct response next to the matching statement(CLO-2).

Which buying center participant - a buyer, decider, gatekeeper, influencer, or user-is most likely to make the following statements?

"I'll place the order first thing tomorrow"	Answer 1
"Without an appointment, no sales rep gets to see Mr. Johnson".	Answer 2
"I specified the bonding agent on another job and it worked for them".	Answer 3
"Okay, it is a deal-we'll buy it".	Answer 4
"This bonding agent better be good".	Answer 5
"I don't see any reason why we can't use this bonding agent on the next job"

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