A Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and marketing research. They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits. 1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected. 2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.
A Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and marketing research. They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits. 1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected. 2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A Marketing Information System consists of at least four (4) elements: internal data/records,
They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits.
1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected.
2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.
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