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1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size Services

1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size Services

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker:

  • Small Size Manufacturing
  • Small Size Hospitality
  • Small Size Services
  • Medium Size Manufacturing
  • Medium Size Hospitality
  • Medium Size Services
  • Large Size Manufacturing
  • Large Size Hospitality
  • Large Size Services
### Industry Totals #### Manufacturing - **Sales Generated**: $310,500 - **Profit Generated**: $170,100 - **Acquisition Costs**: $30,600 #### Hospitality - **Sales Generated**: $311,400 - **Profit Generated**: $196,920 - **Acquisition Costs**: $32,400 #### Services - **Sales Generated**: $818,100 - **Profit Generated**: $491,580 - **Acquisition Costs**: $50,400 #### All Industries - **Sales Generated**: $1,440,000 - **Profit Generated**: $858,600 - **Acquisition Costs**: $113,400 ### Definitions - **Size**: - Business size is categorized as small (1-99 employees), medium (100 to 499 employees), and large (500+ employees). - **Sales Generated LY**: - Total sales from clients in the last year. - **Profit Generated LY**: - Total profit from clients, defined as revenue minus the costs of goods sold and delivery costs. - **Acquisition Costs**: - Total costs required to acquire the customer's first order, including travel costs, employee hourly costs, etc.
Transcribed Image Text:### Industry Totals #### Manufacturing - **Sales Generated**: $310,500 - **Profit Generated**: $170,100 - **Acquisition Costs**: $30,600 #### Hospitality - **Sales Generated**: $311,400 - **Profit Generated**: $196,920 - **Acquisition Costs**: $32,400 #### Services - **Sales Generated**: $818,100 - **Profit Generated**: $491,580 - **Acquisition Costs**: $50,400 #### All Industries - **Sales Generated**: $1,440,000 - **Profit Generated**: $858,600 - **Acquisition Costs**: $113,400 ### Definitions - **Size**: - Business size is categorized as small (1-99 employees), medium (100 to 499 employees), and large (500+ employees). - **Sales Generated LY**: - Total sales from clients in the last year. - **Profit Generated LY**: - Total profit from clients, defined as revenue minus the costs of goods sold and delivery costs. - **Acquisition Costs**: - Total costs required to acquire the customer's first order, including travel costs, employee hourly costs, etc.
**Business Financial Data Table** This table provides a detailed overview of various business metrics categorized by size and industry. The columns include "Size," "Industry," "Sales generated LY" (Last Year), "Profit generated LY" (Last Year), and "Acquisition costs." The categories and data are as follows: 1. **Size**: Businesses are categorized as Small, Medium, or Large. 2. **Industry**: Includes Hospitality, Services, and Manufacturing. 3. **Sales generated LY**: Lists the sales figures from the last year for each business. 4. **Profit generated LY**: Details the profit figures from the last year. 5. **Acquisition costs**: Indicates the costs associated with acquiring new business or assets. Examples from the table: - A Medium Hospitality business generated $32,400 in sales and $22,680 in profit with $4,500 in acquisition costs. - A Small Services business had sales of $46,800, a profit of $24,300, and spent $1,800 on acquisition costs. - A Large Manufacturing business generated $9,900 in sales, $4,950 in profit, and had $1,800 in acquisition costs. This table helps compare different industries and sizes in terms of financial performance and acquisition expenses.
Transcribed Image Text:**Business Financial Data Table** This table provides a detailed overview of various business metrics categorized by size and industry. The columns include "Size," "Industry," "Sales generated LY" (Last Year), "Profit generated LY" (Last Year), and "Acquisition costs." The categories and data are as follows: 1. **Size**: Businesses are categorized as Small, Medium, or Large. 2. **Industry**: Includes Hospitality, Services, and Manufacturing. 3. **Sales generated LY**: Lists the sales figures from the last year for each business. 4. **Profit generated LY**: Details the profit figures from the last year. 5. **Acquisition costs**: Indicates the costs associated with acquiring new business or assets. Examples from the table: - A Medium Hospitality business generated $32,400 in sales and $22,680 in profit with $4,500 in acquisition costs. - A Small Services business had sales of $46,800, a profit of $24,300, and spent $1,800 on acquisition costs. - A Large Manufacturing business generated $9,900 in sales, $4,950 in profit, and had $1,800 in acquisition costs. This table helps compare different industries and sizes in terms of financial performance and acquisition expenses.
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