Assume that you have been hired as marketing consultant by HOM Furniture's management.(a) What specific types of informationshould HOM collect to measure customer satisfaction with its stores and services? (b) For each type of information you identified in (a) howcould HOM Furniture make use of that information to improve customer satisfaction?

Assume that you have been hired as marketing consultant by HOM Furniture's management.(a) What specific types of informationshould HOM collect to measure customer satisfaction with its stores and services? (b) For each type of information you identified in (a) howcould HOM Furniture make use of that information to improve customer satisfaction?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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