Using this article Links to an external site.from wired.com Links to an external site.or another of your choice, research and write a brief summary of the emergence of big data in the field of marketing analytics. Here are some questions and concerns you might want to address: What are some of the controversies surrounding big data? Is it ok for companies to sell your data? If you are participating in a “free” service such as a social media app, is it really free? What is the unseen cost? Do you become the product being sold by providing your personal information? Why or why not? How do you feel about that? See also “The Evolution of Big Data and Where We’re Headed Links to an external site.” from wired.com.

INTRODUCTION - Big data has significantly changed the world of marketing analytics. Large amounts…

Answered: Using this article Links to an external…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Using this article Links to an external site.from wired.com Links to an external site.or another of your choice, research and write a brief summary of the emergence of big data in the field of marketing analytics. Here are some questions and concerns you might want to address:
- What are some of the controversies surrounding big data?
- Is it ok for companies to sell your data?
- If you are participating in a “free” service such as a social media app, is it really free? What is the unseen cost?
- Do you become the product being sold by providing your personal information? Why or why not? How do you feel about that?

See also “The Evolution of Big Data and Where We’re Headed Links to an external site.” from wired.com.

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