Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
-
- what product can you buy with 250 dollars ?
- What product did you buy?
- What prompted you to believe you needed the product?
- How did you initially research the product?
- Did you look at product reviews? Where did you find the reviews? What sentiments in the review influenced you?
- What thoughts went through your head when deciding what alternatives to research—or whether to research at all?
- What were some of your purchase criteria? What did you base your evaluation on?
- What are some other potential influences that affected which product you ultimately purchased? Friends and family? Past behavior?
- What do you know about the brand?
- How satisfied were you with the purchase? Would you make the same purchase again? Why or why not?
- Would you post a review about the product? Where would you post it?
Expert Solution
Step 1 Introduction
Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts for you as per the Authoring guidelines. Please post the remaining questions separately to be solved.
Products which can be purchased under $250 are-
- Technical gadgets such as Phone, Laptops, Smart Watch, Tv, etc.
- Clothes of different brands
- Shoes
- Kitchen utilities such as Microwave, Mixer, etc.
- Gifts
- Books
- Beauty & Healthcare Products
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