The proper application of marketing research techniques and methods is likely to:     Have no reliable or consistent impact on marketing decision making     Reduce uncertainty in marketing decision making     Eliminate uncertainty in marketing decision making     All of the above     None of the above

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The proper application of marketing research techniques and methods is likely to:

   

Have no reliable or consistent impact on marketing decision making

   

Reduce uncertainty in marketing decision making

   

Eliminate uncertainty in marketing decision making

   

All of the above

   

None of the above

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