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- Which of the following is under the control of the marketer? The external environment The marketing mix Economic conditions Political Stability None of these are under the marketer’s controlHow does a marketing decision support system (MDSS)allow marketers to easily get the information they need?Think of a purchase you recently made. Describe what you did and what happened at each stage of the Consumer Decision Making Process, from Problem Recognition to Post-Purchase evaluation. What were the most important influences in making your purchase decision? What aspects of marketing and/or consumer behavior do those represent? Was your decision making most closely representative of extended problem solving, limited problem solving, or habitual decision making? Do you think it's possible that other consumers might use a different type of decision making when making the same purchase? Explain.
- Which of the following provides post hoc insights for next actions for marketers? leading indicators lagging indicators a PERT Chart a BCG matrix O a SWOT analysisWhat are AIO statements? How are they used by marketers?Ford widely publicizes Sheryl Connelly’s research findings about the broad trends affecting consumer behavior. During which stages of the consumer buying decision process is this publicity likely to prove influential, and why?
- Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examplesPersonal Value is defined as “an enduring belief that a specific mode of conduct or end-state or outcome is desirable or good.” Lifestyles are consumers’ modes of living as reflected in their activity, interests, and opinions. Psychographics, on the other hand, involves the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market and their reason to make a particular decision about a product. a) Discuss the most frequently used measuring instruments of lifestyle-The Rokeach Value Survey (RVS) and the List of Values (LOV); b) Determinants of Life Style & its behavioral impacts; c) Discuss Values, Attitudes and Lifestyles (VALS) framework.What are the three hierarchies of effects? Give an example of each and discuss strategies marketers use to influence consumer behavior in each of the three scenarios.
- Which of the following statements best represents a company practising societal marketing ? Group of answer choices 1 The company has started introducing a new and convenient packaging for customers. 2 The company has decided to use only recycled paper in their packaging 3 The company decided to add more new features to their product to beat competition. 4 The company decided to sell the old models at the lowest price to clear stocks.What are some differences between a marketing decision problem and a marketing research problem? Answer the question with reference.When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ____________ to see if the media “fit” with their advertising agenda. Group of answer choices scenario planning culture demographics social trends