Assume you are the head of the window cleaning management team and your team developed a new window cleaning product that is meant for outdoor? In this case, would you only focus on current Windex users as the target for advertising, typically female heads of households or target men who do most of the outdoor window cleaning for advertising or focus on competitive users who purchase outdoor window cleaners online?
Assume you are the head of the window cleaning management team and your team developed a new window cleaning product that is meant for outdoor? In this case, would you only focus on current Windex users as the target for advertising, typically female heads of households or target men who do most of the outdoor window cleaning for advertising or focus on competitive users who purchase outdoor window cleaners online?
When introducing a new outdoor window cleaning product, it's crucial to identify the right target audience to maximize your advertising efforts. Instead of limiting ourselves to one specific group, we should consider a broader approach:
Current Windex Users: Targeting current Windex users is a logical choice because they are already familiar with a household cleaning brand. However, it's essential to remember that not all Windex users are female heads of households. Household responsibilities can vary greatly, and many men also take on outdoor cleaning tasks.
Men Who Perform Outdoor Window Cleaning: Recognizing that both men and women engage in outdoor window cleaning, it's wise to target both genders. Emphasize the ease and effectiveness of your new product in outdoor cleaning tasks, appealing to anyone who takes on this responsibility.
Competitive Users Who Purchase Outdoor Window Cleaners Online: Targeting competitive users who purchase outdoor window cleaners online can be a valuable strategy. These individuals are already looking for such products and may be open to trying something new, especially if it offers distinct advantages.
Step by step
Solved in 3 steps
