Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
- What are the major components of
marketing research ?
Expert Solution
INTRODUCTION:
There are global markets. There are so many organizations and all are trying to gain a competitive advantage over one another. The organizations are trying to excel each other and trying to gain a market share through certain tasks and techniques.
One such technique is marketing research. Marketing research helps the organization to understand the internal and external environment of the business. Marketing research helps to understand consumer behavior and marketing research also helps to understand the strategies of the competitors in a better way.
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