Provide a marketing Budget for a detergent company (P&G). What financials did you use and how did you create the budget needed? Example: Budget Promotional Tool Budget Direct Marketing $7,500,000 Sales Promotion $4,500,000 Digital Marketing $13,500,000 Public Relations. $3,500,000 Advertising $6,000,000 Total $35,000,000

Provide a marketing Budget for a detergent company (P&G). What financials did you use and how did you create the budget needed? Example: Budget Promotional Tool Budget Direct Marketing $7,500,000 Sales Promotion $4,500,000 Digital Marketing $13,500,000 Public Relations. $3,500,000 Advertising $6,000,000 Total $35,000,000

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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