Answered: 1. What are the new target audience?…

1. What are the new target audience? What will they need? 2. What a marketing strategy that addresses all the marketing mix elements? 3. How to propose what they do and why?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.

Question

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1. What are the new target audience? What will they need?

2. What a marketing strategy that addresses all the marketing mix elements?

3. How to propose what they do and why?

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Step 1: Introduction to Navigating the Marketing Landscape for New Target Audiences

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Step 2: Explanation to Identifying the New Target Audience and Their Needs

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Step 3: Explanation to Developing a Comprehensive Marketing Strategy

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Step 4: Explanation to Proposing the Strategy and Justification

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